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Craig Younkin
Friday Box Office Analysis (2/24)
By Lee Tistaert Published February 25, 2006
Tyler Perry struck back with a vengeance on Friday, as Madea?s Family Reunion took a hold of the box office with $10.5 million, averaging a sizzling $4,771/screen.
Tyler Perry struck back with a vengeance on Friday, as Madea?s Family Reunion took a hold of the box office with $10.5 million in just 2,194 theaters, averaging a sizzling $4,771 per-screen. In comparison, Perry?s Diary of a Mad Black Woman opened to $7.4 million last year in 1,483 theaters and had averaged $4,977/screen. Tyler Perry is known by a large cult audience for his straight-to-video collections featuring his famed Madea persona (who he plays). Last year he took the industry by surprise with Mad Black Woman?s performance, but this time the star/comedian was making the rounds with publicity in advance, ensuring that Hollywood would see him coming.
An interesting note to make is that Madea?s Family Reunion didn?t seem to play as strongly in advance ticket sales in the Los Angeles area on Friday. One theater that attracts a dominantly urban audience had only sold out two night shows hours in advance, while Mad Black Woman had cleared the house by late-afternoon with all-sellouts. But according to theater reports elsewhere, Madea was making a killing in the south. I was standing outside a theater playing it on Friday night and the line at the ticket booth never had more than about seven or eight people at a time around 6:45 ? and its one evening show was at 7:10 (and there weren?t any sellouts). It made me wonder about the movie?s potential performance, but it definitely looks like its business varies depending on the area; Mad Black Woman had played across the street on just one screen (300 seats) and didn?t sell out at all on opening day.
There is a chance Madea?s Family Reunion will be front-loaded and drop on Saturday, but given its stronger performance in 700 more theaters (compared to Mad Black Woman), Tyler Perry obviously picked up a broader audience in the last year. Barbershop 2 had grossed $8.1 million on its opening day, averaging $3,003/screen in 2,711 theaters, and jumped 30% on Saturday; the original Barbershop took in $6.8 million in 1,605 theaters ($4,242/screen), and climbed 23%. A second day boost somewhere in between those figures is looking possible for Madea, which means that Tyler Perry should come in with a weekend take of in the region of $30 million.
Paul Walker?s gritty crime thriller, Running Scared, bombed with just $1.0 million on Friday in 1,611 theaters, averaging a pitiful $636/screen. The debut was very much in line with Domino on a per-screen front, as the Tony Scott flick grossed $1.6 million for a $702 average. Both movies have a very similar visual fixation and run on a very minimalist premise (and lack big stars). A Saturday increase in the high teen percent range should be on the way, which would give Running Scared a three-day cume of roughly $3.0 million.
Harvey and Bob Weinstein tried to capitalize on the surprise performance of Hoodwinked with their new animated tale, Doogal, and were left red in the face. The Weinstein Company production grossed $860,000 in 2,318 theaters, averaging $371/screen; Hoodwinked had debuted in 2,394 theaters to the tune of $2.7 million and $1,113 per-screen. Doogal is heading for a weekend gross of about $4.0 million if Saturday?s business is up by around 100%.
An interesting note to make is that Madea?s Family Reunion didn?t seem to play as strongly in advance ticket sales in the Los Angeles area on Friday. One theater that attracts a dominantly urban audience had only sold out two night shows hours in advance, while Mad Black Woman had cleared the house by late-afternoon with all-sellouts. But according to theater reports elsewhere, Madea was making a killing in the south. I was standing outside a theater playing it on Friday night and the line at the ticket booth never had more than about seven or eight people at a time around 6:45 ? and its one evening show was at 7:10 (and there weren?t any sellouts). It made me wonder about the movie?s potential performance, but it definitely looks like its business varies depending on the area; Mad Black Woman had played across the street on just one screen (300 seats) and didn?t sell out at all on opening day.
There is a chance Madea?s Family Reunion will be front-loaded and drop on Saturday, but given its stronger performance in 700 more theaters (compared to Mad Black Woman), Tyler Perry obviously picked up a broader audience in the last year. Barbershop 2 had grossed $8.1 million on its opening day, averaging $3,003/screen in 2,711 theaters, and jumped 30% on Saturday; the original Barbershop took in $6.8 million in 1,605 theaters ($4,242/screen), and climbed 23%. A second day boost somewhere in between those figures is looking possible for Madea, which means that Tyler Perry should come in with a weekend take of in the region of $30 million.
Paul Walker?s gritty crime thriller, Running Scared, bombed with just $1.0 million on Friday in 1,611 theaters, averaging a pitiful $636/screen. The debut was very much in line with Domino on a per-screen front, as the Tony Scott flick grossed $1.6 million for a $702 average. Both movies have a very similar visual fixation and run on a very minimalist premise (and lack big stars). A Saturday increase in the high teen percent range should be on the way, which would give Running Scared a three-day cume of roughly $3.0 million.
Harvey and Bob Weinstein tried to capitalize on the surprise performance of Hoodwinked with their new animated tale, Doogal, and were left red in the face. The Weinstein Company production grossed $860,000 in 2,318 theaters, averaging $371/screen; Hoodwinked had debuted in 2,394 theaters to the tune of $2.7 million and $1,113 per-screen. Doogal is heading for a weekend gross of about $4.0 million if Saturday?s business is up by around 100%.
