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Craig Younkin
Friday Box Office Analysis (11/4)
By Lee Tistaert Published November 5, 2005
Most impressive of all, the figure even beat Spielberg?s Saving Private Ryan, which debuted to $9.7 million in 2,453 theaters, on its way to a $30.6 million weekend.
Sam Mendes? Jarhead pulled a surprising victory on Friday, beating Chicken Little only slightly for opening day, which is likely to be just a one-day feat. The film pulled in $10.7 million in 2,410 theaters, averaging a robust $4,458 per-screen. Most impressive of all, the figure even beat Steven Spielberg?s intensely-built-up Saving Private Ryan, which debuted to $9.7 million for a $3,940 average in 2,453 theaters, on its way to a $30.6 million weekend. Private Ryan had stellar reviews and huge buzz revolving around its heavy opening scene, whereas Jarhead retrieved mixed reviews and isn?t even a combat picture. However, unlike Ryan, Jarhead was picking up major attention from young adults, a demographic that was likely a minority at Spielberg?s film. Mendes had the advantage of an ad-campaign geared towards both younger and older crowds: it had a younger cast than Ryan and featured ideal usage of music in the ads for twentysomethings, and the tagline (?From the director of American Beauty") spoke directly to adults with Mendes? intellectual pedigree.
Word of mouth will be in question for Jarhead considering some if not many moviegoers might not get the experience they were expecting with the lack of actual war sequences. However, seeing a second-day dip relevant to last week?s Saw II will be highly unlikely (however, there the drop was probably not so much a result of word of mouth as much as just the rush-out factor of a praised cult sequel). But a second day decline similar to that of S.W.A.T. is possible, which fell to $13.0 million ($4,073/screen) from its $13.6 million ($4,242/screen) opening day bow. Private Ryan jumped 15%, but Jarhead might not have as many older adults to give it the edge (and Ryan?s Friday and Sunday grosses were nearly identical thanks to the older Spielberg/Hanks fans). Jarhead might follow through with a weekend take of $28 - 30 million.
Speaking of Spielberg, it seems like such a repeat of Minority Report vs. Lilo & Stitch with the race between Jarhead and Chicken Little, as the kid flick will probably win out the weekend and piss off Universal. Chicken Little grossed an identical $10.7 million on Friday, averaging $2,918/screen in 3,654 theaters. The figure outpaced Robots, which had taken in $9.9 million in 3,776 theaters for a $2,621 average, and neared Lilo & Stitch?s $12.3 million ($3,866/screen) opening day tally. The saying of ?don?t underestimate the power of Disney? proved itself once again. Slammed by critics, family audiences could probably care less about what those uptight folks might say. Disney opened the movie on the same day as Pixar?s The Incredibles (last year), and while they didn?t see anywhere close to the same results, the box office will be a lot better than that of Polar Express, which debuted a week later to somewhat under-whelming business. However, Polar Express saw super legs throughout the holiday season, and eventually grossed $163 million in domestic sales, a figure Chicken Little will probably dream to even come close to.
Chicken Little will probably see a Saturday jump between 45 and 55% to $15.5 - 16.5 million (and see a very good holdup on Sunday, if not even bigger business than Friday with matinees), which will put its weekend take at around $38.0 million, with a slight chance of hitting $40 million.
Word of mouth will be in question for Jarhead considering some if not many moviegoers might not get the experience they were expecting with the lack of actual war sequences. However, seeing a second-day dip relevant to last week?s Saw II will be highly unlikely (however, there the drop was probably not so much a result of word of mouth as much as just the rush-out factor of a praised cult sequel). But a second day decline similar to that of S.W.A.T. is possible, which fell to $13.0 million ($4,073/screen) from its $13.6 million ($4,242/screen) opening day bow. Private Ryan jumped 15%, but Jarhead might not have as many older adults to give it the edge (and Ryan?s Friday and Sunday grosses were nearly identical thanks to the older Spielberg/Hanks fans). Jarhead might follow through with a weekend take of $28 - 30 million.
Speaking of Spielberg, it seems like such a repeat of Minority Report vs. Lilo & Stitch with the race between Jarhead and Chicken Little, as the kid flick will probably win out the weekend and piss off Universal. Chicken Little grossed an identical $10.7 million on Friday, averaging $2,918/screen in 3,654 theaters. The figure outpaced Robots, which had taken in $9.9 million in 3,776 theaters for a $2,621 average, and neared Lilo & Stitch?s $12.3 million ($3,866/screen) opening day tally. The saying of ?don?t underestimate the power of Disney? proved itself once again. Slammed by critics, family audiences could probably care less about what those uptight folks might say. Disney opened the movie on the same day as Pixar?s The Incredibles (last year), and while they didn?t see anywhere close to the same results, the box office will be a lot better than that of Polar Express, which debuted a week later to somewhat under-whelming business. However, Polar Express saw super legs throughout the holiday season, and eventually grossed $163 million in domestic sales, a figure Chicken Little will probably dream to even come close to.
Chicken Little will probably see a Saturday jump between 45 and 55% to $15.5 - 16.5 million (and see a very good holdup on Sunday, if not even bigger business than Friday with matinees), which will put its weekend take at around $38.0 million, with a slight chance of hitting $40 million.