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Craig Younkin
Friday Box Office Analysis (5/27)
By Lee Tistaert Published May 28, 2005
Considering the football premise and the tie-ins with Waterboy, a bigger than usual second day increase (for Sandler) could be in store.
The Longest Yard opened in line with Adam Sandler?s track record, bringing in $15.8 million in ticket sales on Friday, averaging $4,314 per-screen in 3,632 theaters. In comparison, Anger Management, in which he was teamed with Jack Nicholson, debuted to $15.4 million and $4,330/screen in 3,551 theaters. The opening was slightly higher than that of Mr. Deeds ($14.3 million - $4,414/screen) and Big Daddy ($14.5 million - $4,790 per-screen), and was a bit higher than The Waterboy ($12.9 million - $4,831 per-screen), but these movies played in fewer theaters, making their per-theater average stronger.
Anger Management enjoyed a 14% Saturday increase (and captured $42.2 million over the weekend), and ever since Waterboy, second day increases have been rare for Sandler comedies. Anger Management had the benefit of having Nicholson on board, who was able to spread across the appeal beyond just Sandler fans. The Longest Yard has Chris Rock, an undeniably huge presence, as well as supporting players who can also help cross over the appeal, racially. And considering the football premise (as compared to Sandler?s other low-key movies) and the tie-ins with Waterboy, not to mention the four-day holiday weekend, a bigger than usual second day increase could be in store (Waterboy jumped 27%) ? a three-day weekend of nearly $50 million could result. It should be noted that this could end up being one of the few times when Sandler hasn?t topped the box office over an opening weekend.
DreamWorks saw big results from Madagascar, as the family flick delivered $14.4 million, averaging $3,474/screen. DreamWorks saw similar success last October with Shark Tale, which brought in $12.9 million and $3,217/screen. Both were given epic release platforms ? Shark Take with 4,016 theaters, and Madagascar 4,131, figures that are 500 more than what Star Wars was given.
Shark Tale and Shrek ($11.6 million Friday - $3,226/screen) both received Saturday inclines in the realm of 50%. Given the Monday holiday, Sunday is likely to be stronger than usual, which should put Madagascar?s per-screen average ahead of Shark Tale on Sunday, giving it an edge for the weekend. Shrek grossed $42.4 million in three days (in 400 fewer theaters) while Shark captured $47.6 million. A three-day finish of $50 - 53 million could be on the way, which should put it face to face with The Longest Yard.
Anger Management enjoyed a 14% Saturday increase (and captured $42.2 million over the weekend), and ever since Waterboy, second day increases have been rare for Sandler comedies. Anger Management had the benefit of having Nicholson on board, who was able to spread across the appeal beyond just Sandler fans. The Longest Yard has Chris Rock, an undeniably huge presence, as well as supporting players who can also help cross over the appeal, racially. And considering the football premise (as compared to Sandler?s other low-key movies) and the tie-ins with Waterboy, not to mention the four-day holiday weekend, a bigger than usual second day increase could be in store (Waterboy jumped 27%) ? a three-day weekend of nearly $50 million could result. It should be noted that this could end up being one of the few times when Sandler hasn?t topped the box office over an opening weekend.
DreamWorks saw big results from Madagascar, as the family flick delivered $14.4 million, averaging $3,474/screen. DreamWorks saw similar success last October with Shark Tale, which brought in $12.9 million and $3,217/screen. Both were given epic release platforms ? Shark Take with 4,016 theaters, and Madagascar 4,131, figures that are 500 more than what Star Wars was given.
Shark Tale and Shrek ($11.6 million Friday - $3,226/screen) both received Saturday inclines in the realm of 50%. Given the Monday holiday, Sunday is likely to be stronger than usual, which should put Madagascar?s per-screen average ahead of Shark Tale on Sunday, giving it an edge for the weekend. Shrek grossed $42.4 million in three days (in 400 fewer theaters) while Shark captured $47.6 million. A three-day finish of $50 - 53 million could be on the way, which should put it face to face with The Longest Yard.
'The Longest Yard' Articles
- Craig's The Longest Yard review D
May 28, 2005 The movie's constant run of gay bashing is mean-spirited, misguided, and nothing short of easy humor, taking the very low road that so many prison and Sandler comedies have taken before. -- Craig Younkin - Lee's The Longest Yard review C
April 30, 2005 This is the kind of very generic and stupid comedy that could?ve opened in the dumping ground of early spring. -- Lee Tistaert
