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Craig Younkin
Friday Box Office Analysis (3/4)
By Lee Tistaert Published March 5, 2005
Pacifier was right in line with Will Ferrell?s entry, Elf, which had surprised with $9.2 million.
Vin Diesel managed to out-trek Eddie Murphy with The Pacifier on opening day, as the family comedy raked in $8.8 million in ticket sales, averaging $2,798 per-screen. In comparison, Murphy?s Daddy Day Care turned in $7.6 million and $2,255 per-screen. Pacifier was right in line with Will Ferrell?s entry, Elf, which had surprised with $9.2 million ($2,742 per-screen).
Daddy Day Care increased 44% on its second day and Elf jumped up 43%, and so Pacifier?s Saturday should be somewhere in that territory. Daddy Day Care had finished up the weekend with $27.6 million while Elf rose to $31.1 million. The Pacifier should land between those two figures, and part of it will depend on how close Sunday?s business is to Friday (Elf?s Sunday gross was almost the same as Friday?s). Diesel made the transition to kids? movie fare more impressively than Ice Cube, whose comedy Are We There Yet had opened to $18.6 million, though it saw sturdy legs in its coming weeks.
When I saw Be Cool on Friday night, I had predicted $13 million based on unexpected sellouts, which would've put its weekend gross near MGM?s Red Dragon ($36.5 million). The last time I had such a ?big? feeling based on crowds (and was wrong) was with Kill Bill: Volume 1 (which coincidentally also stars Uma Thurman), which makes me wonder if it's just playing really well in specific cities (like Kill Bill). Be Cool delivered a lively though ultimately under-whelming $7.6 million, averaging $2,366 per-screen in 3,216 theaters. The per-screen average would be solid for most movies, though considering the theater count the figure suggests it was lacking mass appeal.
Be Cool sported a hot ensemble cast who could've lured in sizzling attendance (possibly up to the level of Starsky & Hutch?s $9.5 million Friday), but its performance came more in line with MGM?s Legally Blonde, which grossed $7.6 million and $2,899 per-screen (in 2,620 theaters).
Kill Bill dropped 2% on its second day (from $8.0 million to $7.8), but that flick had a cult crowd from Quentin Tarantino?s track record, and cult crowds often rush out immediately. Starsky & Hutch jumped 23% on Saturday, though with its 3,185 theaters its Friday gross hints that there was mass appeal. Be Cool?s second day incline will be questionable in that regard, but it is a genre that rarely falls right after opening day (outside of summer release dates). Saturday could be right around Friday?s business or in the realm of $8.5 million at the peak, which should give Be Cool a weekend of roughly $20 - 21 million.
Warner Independent released their first mainstream feature into wide release with dismal results. The Jacket, an Adrien Brody/Keira Knightley thriller, turned in nearly $1.0 million in just 1,331 theaters, averaging a poor $721 per-screen. The debut proves that neither star is a solid draw at this point in their careers, as in their previous mainstream movies they were supported by various other talents. That is said more so in regard to Knightley, but Brody was merely a supporting actor in The Village, and it was a hugely anticipated film based on M. Night Shyamalan's track record, not necessarily due to the actors involved.
The debut was somewhat in sync with the Crispin Glover dark thriller, Willard, which premiered with $1.4 million in only 1,761 theaters for a weak $786 per-screen. Jacket?s per-screen average was also close to Warner Bros.? own horror film, Fear dot Com (which was from the mainstream division of the studio), which had debuted with $1.8 million ($716/screen). The Jacket?s second day holdup will be questionable given the edgy genre, but Fear dot Com managed to jump 7%, while Willard saw a 20% increase, which gives the movie hope. A Saturday performance of $1.1 million or so could result, putting The Jacket on course for a nearly $3.0 million weekend.
Daddy Day Care increased 44% on its second day and Elf jumped up 43%, and so Pacifier?s Saturday should be somewhere in that territory. Daddy Day Care had finished up the weekend with $27.6 million while Elf rose to $31.1 million. The Pacifier should land between those two figures, and part of it will depend on how close Sunday?s business is to Friday (Elf?s Sunday gross was almost the same as Friday?s). Diesel made the transition to kids? movie fare more impressively than Ice Cube, whose comedy Are We There Yet had opened to $18.6 million, though it saw sturdy legs in its coming weeks.
When I saw Be Cool on Friday night, I had predicted $13 million based on unexpected sellouts, which would've put its weekend gross near MGM?s Red Dragon ($36.5 million). The last time I had such a ?big? feeling based on crowds (and was wrong) was with Kill Bill: Volume 1 (which coincidentally also stars Uma Thurman), which makes me wonder if it's just playing really well in specific cities (like Kill Bill). Be Cool delivered a lively though ultimately under-whelming $7.6 million, averaging $2,366 per-screen in 3,216 theaters. The per-screen average would be solid for most movies, though considering the theater count the figure suggests it was lacking mass appeal.
Be Cool sported a hot ensemble cast who could've lured in sizzling attendance (possibly up to the level of Starsky & Hutch?s $9.5 million Friday), but its performance came more in line with MGM?s Legally Blonde, which grossed $7.6 million and $2,899 per-screen (in 2,620 theaters).
Kill Bill dropped 2% on its second day (from $8.0 million to $7.8), but that flick had a cult crowd from Quentin Tarantino?s track record, and cult crowds often rush out immediately. Starsky & Hutch jumped 23% on Saturday, though with its 3,185 theaters its Friday gross hints that there was mass appeal. Be Cool?s second day incline will be questionable in that regard, but it is a genre that rarely falls right after opening day (outside of summer release dates). Saturday could be right around Friday?s business or in the realm of $8.5 million at the peak, which should give Be Cool a weekend of roughly $20 - 21 million.
Warner Independent released their first mainstream feature into wide release with dismal results. The Jacket, an Adrien Brody/Keira Knightley thriller, turned in nearly $1.0 million in just 1,331 theaters, averaging a poor $721 per-screen. The debut proves that neither star is a solid draw at this point in their careers, as in their previous mainstream movies they were supported by various other talents. That is said more so in regard to Knightley, but Brody was merely a supporting actor in The Village, and it was a hugely anticipated film based on M. Night Shyamalan's track record, not necessarily due to the actors involved.
The debut was somewhat in sync with the Crispin Glover dark thriller, Willard, which premiered with $1.4 million in only 1,761 theaters for a weak $786 per-screen. Jacket?s per-screen average was also close to Warner Bros.? own horror film, Fear dot Com (which was from the mainstream division of the studio), which had debuted with $1.8 million ($716/screen). The Jacket?s second day holdup will be questionable given the edgy genre, but Fear dot Com managed to jump 7%, while Willard saw a 20% increase, which gives the movie hope. A Saturday performance of $1.1 million or so could result, putting The Jacket on course for a nearly $3.0 million weekend.
