Crowd Report: "SpongeBob"
SpongeBob Movie poster
By Lee Tistaert     Published November 20, 2004
Somewhere in between those two figures ($11.2, 14.3) is what I?m guessing for the opening day of SpongeBob.
Yeah, it was one of those nights... But considering I had seen Cat in the Hat on opening night, I figured I had nothing to lose. I was even walking by the theater playing National Treasure, noticing a bunch of young guys buying tickets for it, thinking, "I'm seeing SpongeBob over National Treasure...and I'm not sure if that's a good or bad thing." I?ve never seen the show, but the trailers for SpongeBob kind of amused me even though I figured the movie would go either way with me. I walked into this screening thinking that I could either be begging for the exit really quickly, or that it could end up being a diverting, enjoyable flick. To my luck, my response to SpongeBob was the latter.

Silly comedy doesn?t often play well with me, but this movie was a tolerable blend of ?silly? and ?stupid? humor, such so that it got a handful of chuckles out of me. And this is coming from the guy who barely broke a smile through Incredibles, and I am literally the only person on this planet who didn?t like that flick. Shark Tale even got some chuckles out of me, but those few jokes were really separated, and I thought the rest of that movie was really stupid.

SpongeBob was kind of entertaining, though it still wasn?t anything special. I also saw Polar Express this week and after finding it mediocre (it barely has a story) it makes me contemplate giving Incredibles a B- for its animation and the presence of a story (instead of a C+). I bring that up because SpongeBob is probably a B- and yet The Incredibles kicks its ass in animation.

I wasn?t sure how crowded this was going to be, as I was seeing what is essentially a family movie at 9:45 on a Friday night around UCLA. This theater seats 1100 people and since the trailers had gotten a good reaction from the college folk around here, I figured it probably wouldn?t be absolutely empty (and by that I mean like 15 - 20 people). There were eventually 50 - 75 people, and maybe 15 when I first got there about 10 minutes early. For most movies that would be miserable business, but I don?t think that is the case with this one.

When I saw Cat in the Hat at about the same time at a different theater, there were 30 people present at max, and that grossed $11.2 million ($3,233 per-screen). And when I saw Mr. Deeds at this 1100 seat theater, there were probably 100 - 150 people and that ended up taking in $14.3 million ($4,414 per-screen). Somewhere in between those two figures is what I?m guessing for the opening day take of SpongeBob. And at a local theater the movie had sold out both of the evening shows, which I haven?t seen happen since Pirates of the Carribean?s third day of release ($14.8 million - $4,540 per-screen).

This audience was probably equally split between twentysomethings and those in their 30?s, but I?d say women slightly out shined the male ratio.

Trailers:

Star Wars
- Played silently until it finished, when a couple people clapped.

Bewitched
- Silence.

Lemony Snicket
- Silence.

Son of the Mask
- Silence.

Racing Stripes
- A few faint chuckles.

The crowd dug SpongeBob, as there were rather consistent giggles and one or two laugh-out-loud spots and some people applauded afterwards. It?s kind of hard to say any more considering there were less than 100 people there (it was pretty humble), as that just about wraps it up.

Just as a note, National Treasure looked like it was heading toward at least $7.0 million with the status I saw at a theater (upwards of $8.5 million I?d say).

I found a picture of this theater if anyone wants to see what it looks like: http://www.leesmovieinfo.net/images1/national1.jpg
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