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Crowd Report: "Shark Tale"
By Lee Tistaert Published October 1, 2004
As for an opening day box office gross, my main estimate is $13.0 million (thanks to its 4,016 theaters), but I could see $11.5 at the lowest.
Since I didn?t have anything to do for most of the day, I backed out of seeing an 8:00 show of Shark Tale (on Friday) and instead hit the 3:00. I was thinking about seeing the 8:00 and then hopping over to I Heart Huckabees at 10:15 in the same multiplex, but instead I will simply come back for that (which will lead to another crowd report).
I saw Shark Tale at the same theater (AMC Santa Monica 7, LA) and in the same auditorium as I saw the first Shrek on opening night, and this is looking like it?s heading for relevant business. Though the 3:00 show for Shark Tale was a little under a third filled (auditorium seats around 330 people), it gave the impression that it would probably get more crowded as the day progressed, and possibly sell out the 8 show (Shrek was sold out at 7:30).
I was hesitant about seeing this movie in the afternoon since I knew I?d hit the family crowd (which can be torturous with some movies), but luckily enough the crowd wasn?t dominantly kids quite yet (sigh of relief). I did, however, happen to sit in front of a mom and her child, and the kid insisted on asking her every ten minutes what was going on in the movie. Then that led to about a minute-long explanation from her each time, which was easily audible?fun times.
The demographics were mostly 20+ moviegoers, the gender ratio split down the middle, and the age groups were all over the map: some early-to-late 20?s, 30?s, and 40?s, with a few older moviegoers. Some kids were present, but the over-20 crowd easily overruled them.
Trailers:
SpongeBob
- A few faint chuckles, but mostly a silent reaction.
The Incredibles
- A few laughs, but far from a Nemo reaction.
The Polar Express
- Silent reaction.
Christmas with the Kranks
- This might actually gotten more laughs than Incredibles.
Robots
- Same as Incredibles.
Madagascar
- Same as Robots and Incredibles.
As Shark Tale began, I thought they were actually spoofing Finding Nemo at first, but I guess that would?ve required wit, which is what this movie lacks. So yeah, I was not a fan, and though I knew the movie may not be that great, I didn?t expect it to be ?this? boring. This movie has no pulse, as it just treads along; it also tries to be silly and acts as if that element is hilarious. I chuckled five times in about 85 minutes, and stared deadpan at the rest. The movie didn?t have a lot of people in the theater laughing, either, as the kids were whom most of the giggles were coming from. When I saw Shrek here, the demographics were very similar and people were rolling with laughter the entire time.
As for an opening day box office gross, my main estimate is $13.0 million (thanks to its 4,016 theaters), but I could see $11.5 at the lowest. I doubt this movie?s going to have much for legs after this weekend, and depending on Friday?s gross I?m not even positive it will nail Shrek?s bump on Saturday. Whether it does or not, it?s also questionable what Sunday will look like (whether it?s higher than Friday, like Shrek was).
4,016 theaters for this movie was quite something to begin with, and after seeing the movie it?s beginning to look a little like the Disney plan for The Village (with 3,730 theaters). That film had a really big opening night but as poor word of mouth spread in just one day, it dropped off like mad. Like the situation with The Hulk, it appeared as though the studio (Disney) knew the fate that was to come and booked as many theaters as they could to soak up every last penny. Though Village-like drops for Shark Tale might be a bit of a stretch, it doesn?t look like this one?s going to breathe all that well.
Just as a head?s up, at 4:45 I peeked into the 4:15 show of Huckabees in a 300-ish seat auditorium and the theater was packed; I had also peeked into the earlier show and it was about half filled. The film is on two screens here, so I don?t know what the other auditorium was like, but it?s looking like a $25,000-ish weekend average could be in order. I?ll be at the 10:15 show, so I?ll see if that screening (or the night crowds) paints any clearer of a picture.
I saw Shark Tale at the same theater (AMC Santa Monica 7, LA) and in the same auditorium as I saw the first Shrek on opening night, and this is looking like it?s heading for relevant business. Though the 3:00 show for Shark Tale was a little under a third filled (auditorium seats around 330 people), it gave the impression that it would probably get more crowded as the day progressed, and possibly sell out the 8 show (Shrek was sold out at 7:30).
I was hesitant about seeing this movie in the afternoon since I knew I?d hit the family crowd (which can be torturous with some movies), but luckily enough the crowd wasn?t dominantly kids quite yet (sigh of relief). I did, however, happen to sit in front of a mom and her child, and the kid insisted on asking her every ten minutes what was going on in the movie. Then that led to about a minute-long explanation from her each time, which was easily audible?fun times.
The demographics were mostly 20+ moviegoers, the gender ratio split down the middle, and the age groups were all over the map: some early-to-late 20?s, 30?s, and 40?s, with a few older moviegoers. Some kids were present, but the over-20 crowd easily overruled them.
Trailers:
SpongeBob
- A few faint chuckles, but mostly a silent reaction.
The Incredibles
- A few laughs, but far from a Nemo reaction.
The Polar Express
- Silent reaction.
Christmas with the Kranks
- This might actually gotten more laughs than Incredibles.
Robots
- Same as Incredibles.
Madagascar
- Same as Robots and Incredibles.
As Shark Tale began, I thought they were actually spoofing Finding Nemo at first, but I guess that would?ve required wit, which is what this movie lacks. So yeah, I was not a fan, and though I knew the movie may not be that great, I didn?t expect it to be ?this? boring. This movie has no pulse, as it just treads along; it also tries to be silly and acts as if that element is hilarious. I chuckled five times in about 85 minutes, and stared deadpan at the rest. The movie didn?t have a lot of people in the theater laughing, either, as the kids were whom most of the giggles were coming from. When I saw Shrek here, the demographics were very similar and people were rolling with laughter the entire time.
As for an opening day box office gross, my main estimate is $13.0 million (thanks to its 4,016 theaters), but I could see $11.5 at the lowest. I doubt this movie?s going to have much for legs after this weekend, and depending on Friday?s gross I?m not even positive it will nail Shrek?s bump on Saturday. Whether it does or not, it?s also questionable what Sunday will look like (whether it?s higher than Friday, like Shrek was).
4,016 theaters for this movie was quite something to begin with, and after seeing the movie it?s beginning to look a little like the Disney plan for The Village (with 3,730 theaters). That film had a really big opening night but as poor word of mouth spread in just one day, it dropped off like mad. Like the situation with The Hulk, it appeared as though the studio (Disney) knew the fate that was to come and booked as many theaters as they could to soak up every last penny. Though Village-like drops for Shark Tale might be a bit of a stretch, it doesn?t look like this one?s going to breathe all that well.
Just as a head?s up, at 4:45 I peeked into the 4:15 show of Huckabees in a 300-ish seat auditorium and the theater was packed; I had also peeked into the earlier show and it was about half filled. The film is on two screens here, so I don?t know what the other auditorium was like, but it?s looking like a $25,000-ish weekend average could be in order. I?ll be at the 10:15 show, so I?ll see if that screening (or the night crowds) paints any clearer of a picture.
'Shark Tale' Articles
- Lee's Shark Tale review C
October 5, 2004 Unfortunately, you know you are in the presence of big names while watching Shark Tale, but that?s about all it ever comes down to in 85 minutes. -- Lee Tistaert - Friday Box Office Analysis (10/1)
October 2, 2004 Shark Tale opened right alongside the first Shrek and Cat in the Hat on Friday. -- Lee Tistaert
