Friday Box Office Analysis (9/10)
Resident Evil II poster
By Lee Tistaert     Published September 11, 2004
Though the first edition opened to $6.8 million on opening night in 2,528 theaters, the sequel averaged $2,830 per-screen in 3,284 theaters, on par with the $2,677 average of the first.
Arriving with the same momentum as the first installment, Resident Evil 2 took control of the early Fall weak box office phase, delivering $9.3 million in ticket sales. Though the first edition opened to $6.8 million on opening night in 2,528 theaters, the sequel averaged $2,830 per-screen in 3,284 theaters, on par with the $2,677 average of the first; the sequel sold about the same quantity of tickets per-theater, just was booked in more theaters.

After the explosions of I Robot and Alien vs. Predator this summer, Resident Evil had the chance to follow similarly spicy sales this weekend (up to $30 million), despite the original?s slim $39.5 million domestic total. Its R-rating might have been a factor due to the younger viewers, but then again, the first installment wasn?t even perceived as a great, fun movie to most people.

Not likely to increase by much on Saturday, the question now is how frontloaded the sequel will be throughout the weekend. The action flick could suffer the same fate as Exorcist: The Beginning in the worst case scenario, though following the daily path of Hellboy, Once Upon a Time in Mexico, or Underworld should be a more likely bet. A Saturday take of $9.0 - 9.5 million should be in store, leaving the weekend at about $23 - 24 million.

Cellular placed second on Friday with a modest $3.3 million, averaging $1,201 per-screen in 2,749 theaters. The cell phone thriller debuted right in line with Jason Statham?s previous action/thriller, The Transporter, which grossed $3.0 million and $1,185 per-screen. Despite Cellular?s trailer having received very mixed reactions, the movie attracted a share of decent reviews in its favor, though it also opened at a time when Friday night options are scarce.

The thriller offered limited star-power, though had just enough presence in that regard to boost its status ahead of Suspect Zero and Paparazzi. Ben Kingsley isn?t much of a mainstream figure, and Paparazzi lacked a well-known lead. Similarly, Cellular?s cast members don?t have much box office credit to their name, but a recognizable team surely helped.

Cellular didn?t cook up as much steam as the relevant film, Phone Booth (Larry Cohen wrote that film and received "story" credit for this), which took in $5.2 million and $2,086 per-screen; however, that movie caught Colin Farrell during his up-and-coming phase after Minority Report launched his career. Cellular debuted alongside Twisted ($2.8 million - $1,029 per-screen), The Watcher ($2.9 million - $1,071 per-screen), and City by the Sea ($3.0 million - $1,151 per-screen), and should see a weekend performance of about $9 - 10 million.
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