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Craig Younkin
Friday Box Office Analysis (7/16)
By Lee Tistaert Published July 17, 2004
With the current times teens and young audiences in general are usually hungry for these types of big, fun testosterone flicks, whereas films like Minority Report ask them to do more than just sit back and relax.
Will Smith lived up to his Independence Day / Men in Black stature on Friday, as I Robot blew off the competition, landing a mighty first day haul of $17.9 million in ticket sales. Booked in 3,420 theaters, the sci-fi action release averaged $5,243 per-screen. Within its genre, the movie outdid Minority Report, which had pulled in $11.7 million and $3,887 per-screen, and even that had Steven Spielberg and Tom Cruise involved. However, with the current times teens and young audiences in general are usually hungry for these types of big, fun testosterone flicks, whereas films like Minority Report ask them to do more than just sit back and relax.
I Robot came in line with Vin Diesel?s action flick, Triple X, which debuted to $17.3 million and $5,131 per-screen in 3,374 theaters. That movie fell to $15.2 million ($4,515 per-screen) on its second day after its fan base rushed out on opening day. Given the sci-fi genre, a similar weekend might be in the works for I Robot, as these types of flicks are usually hot on opening night and then fall off a little bit by Saturday as the audience has ?been there and done that? already. I Robot might be heading for a three-day gross of around $45.0 million.
Hilary Duff had no problem luring back her audience that made Lizzie Maguire ($5.7 million - $2,013 per-screen) a decent hit at the box office, as A Cinderella Story grossed a solid $5.5 million on Friday. Playing in 2,625 theaters, the comedy averaged $2,091 per-screen and played like Britney Spears? drama, Crossroads ($5.2 million - $2,192 per-screen), and Cruel Intentions ($5.0 million - $2,160 per-screen). Ad spots in front of most Harry Potter screenings likely helped in the chick flick?s case, let alone the continued support Duff has had from fans.
Crossroads walked away with a $14.5 million weekend after increasing just slightly on Saturday, while Cruel Intentions was slightly frontloaded, grossing $13.0 million. A Cinderella Story should land somewhere in the middle of those two figures, but closer to $14.5 million is most likely.
I Robot came in line with Vin Diesel?s action flick, Triple X, which debuted to $17.3 million and $5,131 per-screen in 3,374 theaters. That movie fell to $15.2 million ($4,515 per-screen) on its second day after its fan base rushed out on opening day. Given the sci-fi genre, a similar weekend might be in the works for I Robot, as these types of flicks are usually hot on opening night and then fall off a little bit by Saturday as the audience has ?been there and done that? already. I Robot might be heading for a three-day gross of around $45.0 million.
Hilary Duff had no problem luring back her audience that made Lizzie Maguire ($5.7 million - $2,013 per-screen) a decent hit at the box office, as A Cinderella Story grossed a solid $5.5 million on Friday. Playing in 2,625 theaters, the comedy averaged $2,091 per-screen and played like Britney Spears? drama, Crossroads ($5.2 million - $2,192 per-screen), and Cruel Intentions ($5.0 million - $2,160 per-screen). Ad spots in front of most Harry Potter screenings likely helped in the chick flick?s case, let alone the continued support Duff has had from fans.
Crossroads walked away with a $14.5 million weekend after increasing just slightly on Saturday, while Cruel Intentions was slightly frontloaded, grossing $13.0 million. A Cinderella Story should land somewhere in the middle of those two figures, but closer to $14.5 million is most likely.
'I, Robot' Articles
- Craig's I, Robot review B
July 18, 2004 There is very little to think about here, but that still doesn't mean you can't have a good time with it. -- Craig Younkin
