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Box office comparisons - Review: Justice League (C)
Craig Younkin
Friday Box Office Analysis (5/7)
By Lee Tistaert Published May 8, 2004
Kicking off the summer season at the box office, Hugh Jackman?s superhero action flick, Van Helsing, debuted more alongside his breakout film, X-Men, than X2 and The Mummy Returns (both having debuted the first weekend in May). Booked in 3,574 theaters, Van Helsing grossed an almighty $19.7 million in ticket sales, averaging a massive $5,507 per-screen.
In comparison, the original X-Men lured in $20.8 million on its first day, averaging $6,871 per-screen in 3,025 theaters. Being a heavily anticipated comic book flick, the movie was frontloaded, dropping to $19.3 million on its second day, leading to a $54.5 million weekend. Another comparison is 2 Fast 2 Furious, which debuted to $19.7 million on opening night, averaging $5,770 per-screen in 3,408 theaters; slipping to $18.3 million on Saturday with its rush factor, the movie finished with a $50.5 million weekend haul.
The question is whether or not Van Helsing will join the club on both of those comparisons and will have received its peak business on Friday night. With a good percentage of its young male audience likely having rushed out to catch the flick, a Saturday drop is possible, though not guaranteed. The movie has the advantage of not being a comic book-based flick (such an ingredient can lead to second day declines), but unlike The Mummy Returns, Helsing will probably not receive decent business from the family demographics (or heavy business beyond young males). Having the possibility of going either way, a weekend gross in the wide region of $50 - 60 million should result.
Getting slaughtered much like Deuces Wild ($0.989 million - $668 per-screen) when that gangster flick tried to compete with Spider-Man, New York Minute charged into the marketplace, grabbing $2.2 million, averaging a dead $721 per-screen in 3,006 theaters. Lacking a purpose on the big screen, the Olsen twins? misadventure backfired, as most moviegoers (even young girls) would probably agree that Mary-Kate and Ashley belong in their home video universe.
Though the screwball comedy landed 3,006 theaters, similar to What a Girl Wants ($3.5 million - $1,181 per-screen), New York Minute didn?t offer Amanda Bynes? charm, nor an ad spot in front of Harry Potter and the Chamber of Secrets to jumpstart awareness. What a Girl Wants jumped 42% on its second day, but given New York Minute?s more straight-to-video appearance, the flick might not have a similar audience waiting for Saturday to see the flick.
Deuces Wild slipped to $0.944 million ($638 per-screen) on its second day, leading to a $2.7 million weekend. Another comparison, Broken Lizard's Club Dread, scored $1.2 million on opening night for a $682 average, and dropped to $1.1 million ($605 per-screen) on Saturday, concluding the weekend with just $3.0 million. New York Minute could slip on Saturday, or receive a modest incline, which should lead to a weekend frame of roughly $6.0 - 6.5 million.
In comparison, the original X-Men lured in $20.8 million on its first day, averaging $6,871 per-screen in 3,025 theaters. Being a heavily anticipated comic book flick, the movie was frontloaded, dropping to $19.3 million on its second day, leading to a $54.5 million weekend. Another comparison is 2 Fast 2 Furious, which debuted to $19.7 million on opening night, averaging $5,770 per-screen in 3,408 theaters; slipping to $18.3 million on Saturday with its rush factor, the movie finished with a $50.5 million weekend haul.
The question is whether or not Van Helsing will join the club on both of those comparisons and will have received its peak business on Friday night. With a good percentage of its young male audience likely having rushed out to catch the flick, a Saturday drop is possible, though not guaranteed. The movie has the advantage of not being a comic book-based flick (such an ingredient can lead to second day declines), but unlike The Mummy Returns, Helsing will probably not receive decent business from the family demographics (or heavy business beyond young males). Having the possibility of going either way, a weekend gross in the wide region of $50 - 60 million should result.
Getting slaughtered much like Deuces Wild ($0.989 million - $668 per-screen) when that gangster flick tried to compete with Spider-Man, New York Minute charged into the marketplace, grabbing $2.2 million, averaging a dead $721 per-screen in 3,006 theaters. Lacking a purpose on the big screen, the Olsen twins? misadventure backfired, as most moviegoers (even young girls) would probably agree that Mary-Kate and Ashley belong in their home video universe.
Though the screwball comedy landed 3,006 theaters, similar to What a Girl Wants ($3.5 million - $1,181 per-screen), New York Minute didn?t offer Amanda Bynes? charm, nor an ad spot in front of Harry Potter and the Chamber of Secrets to jumpstart awareness. What a Girl Wants jumped 42% on its second day, but given New York Minute?s more straight-to-video appearance, the flick might not have a similar audience waiting for Saturday to see the flick.
Deuces Wild slipped to $0.944 million ($638 per-screen) on its second day, leading to a $2.7 million weekend. Another comparison, Broken Lizard's Club Dread, scored $1.2 million on opening night for a $682 average, and dropped to $1.1 million ($605 per-screen) on Saturday, concluding the weekend with just $3.0 million. New York Minute could slip on Saturday, or receive a modest incline, which should lead to a weekend frame of roughly $6.0 - 6.5 million.
