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Craig Younkin
Friday Box Office Analysis (2/20)
By Lee Tistaert Published February 21, 2004
DreamWorks feverishly tried to make its young male audience aware that their latest gross-out comedy was from the producers of Old School and Road Trip, and found out that unless they?re Disney, such a marketing campaign doesn?t often do much.
Despite rather last minute advertising, Disney retrieved decent results from their latest teen-inspiring picture, Confessions of a Teenage Drama Queen. The movie, starring Lindsay Lohan, grossed $3.0 million on opening day, averaging $1,185 per-screen in 2,503 theaters.
The film debuted along the lines of Mandy Moore?s drama, How to Deal ($2.7 million - $1,160 per-screen), and somewhat like her recent entry, Chasing Liberty ($2.4 million - $1,000 per-screen). Neither film had legs throughout their first weekend, as their three-day figures were rather weak compared to the solid Friday multiplier that many films tend to receive. Drama Queen may not be a flick to rush to for its target audience of young girls (despite that word of mouth may have partly been what killed both Moore flicks so quickly), making a modest increase on Saturday a decent chance. For the weekend, Drama Queen should be headed for about $8.0 - 8.5 million.
DreamWorks feverishly tried to make its young male audience aware that their latest gross-out comedy was from the producers of Old School and Road Trip, and found out that unless they?re Disney, such a marketing campaign doesn?t often do much. Eurotrip, comprised of unknown actors and, like Drama Queen, getting last minute ads, debuted modestly, turning in $2.4 million on Friday. Averaging $942 per-screen, the comedy scored relevantly to Paramount and MTV?s teen comedy, The Perfect Score, which lured in $2.0 million on opening day but a $914 average.
Eurotrip had a chance of performing in line with similar foul-oriented flicks like Grind ($1.1 million - $478 per-screen) and Slackers ($1.1 million - $577 per-screen), but its sex-crazed ad-campaign seems to have paid off a little bit, along with whatever help that the producer tagline supplied. An increase on Saturday is questionable, but if it so happens, the jump should be in the ballpark of Drama Queen, which should land Eurotrip with a weekend tally of $6 - 7 million.
Teaming up Gene Hackman and Ray Romano in a comedy that had constant television ads that were devoid of laughs hinted toward either a huge bomb or simply weak box office. Welcome to Mooseport met the latter description, grossing $2.2 million on Friday, averaging a stale $781 per-screen in 2868 theaters. The figure was in line with last year?s remake, The In-Laws ($2.0 million - $759 per-screen), which also had a unique pair-up backed by a plain ad-campaign.
The Fox comedy had conveyed comparisons to their own ad-campaign and (lack-of) pull factor for Tim Allen?s comedy, Joe Somebody ($1.1 million - $410 per-screen), but teaming up one of television?s most prominent comedians with a senior icon paid off a little bit (in comparison). For the weekend, Welcome to Mooseport should grab roughly $6 - 7 million.
Meg Ryan?s better days at the box office seem to be long gone, as her latest entry (portraying boxing coach Jackie Kallen) was not in demand amongst moviegoers. Against the Ropes earned $1.4 million on Friday, averaging a boring $843 per-screen in 1,601 theaters. The boxing drama performed similarly to Meryl Streep?s film, Music of the Heart, which was launched in only 1,349 theaters, capturing just $1.1 million and $812 per-screen on opening day. That picture turned in $3.7 million over the weekend after a muscular second day increase, but Against the Ropes may not be so lucky (on Saturday). The film is looking at a three-day gross of about $4.0 million.
The film debuted along the lines of Mandy Moore?s drama, How to Deal ($2.7 million - $1,160 per-screen), and somewhat like her recent entry, Chasing Liberty ($2.4 million - $1,000 per-screen). Neither film had legs throughout their first weekend, as their three-day figures were rather weak compared to the solid Friday multiplier that many films tend to receive. Drama Queen may not be a flick to rush to for its target audience of young girls (despite that word of mouth may have partly been what killed both Moore flicks so quickly), making a modest increase on Saturday a decent chance. For the weekend, Drama Queen should be headed for about $8.0 - 8.5 million.
DreamWorks feverishly tried to make its young male audience aware that their latest gross-out comedy was from the producers of Old School and Road Trip, and found out that unless they?re Disney, such a marketing campaign doesn?t often do much. Eurotrip, comprised of unknown actors and, like Drama Queen, getting last minute ads, debuted modestly, turning in $2.4 million on Friday. Averaging $942 per-screen, the comedy scored relevantly to Paramount and MTV?s teen comedy, The Perfect Score, which lured in $2.0 million on opening day but a $914 average.
Eurotrip had a chance of performing in line with similar foul-oriented flicks like Grind ($1.1 million - $478 per-screen) and Slackers ($1.1 million - $577 per-screen), but its sex-crazed ad-campaign seems to have paid off a little bit, along with whatever help that the producer tagline supplied. An increase on Saturday is questionable, but if it so happens, the jump should be in the ballpark of Drama Queen, which should land Eurotrip with a weekend tally of $6 - 7 million.
Teaming up Gene Hackman and Ray Romano in a comedy that had constant television ads that were devoid of laughs hinted toward either a huge bomb or simply weak box office. Welcome to Mooseport met the latter description, grossing $2.2 million on Friday, averaging a stale $781 per-screen in 2868 theaters. The figure was in line with last year?s remake, The In-Laws ($2.0 million - $759 per-screen), which also had a unique pair-up backed by a plain ad-campaign.
The Fox comedy had conveyed comparisons to their own ad-campaign and (lack-of) pull factor for Tim Allen?s comedy, Joe Somebody ($1.1 million - $410 per-screen), but teaming up one of television?s most prominent comedians with a senior icon paid off a little bit (in comparison). For the weekend, Welcome to Mooseport should grab roughly $6 - 7 million.
Meg Ryan?s better days at the box office seem to be long gone, as her latest entry (portraying boxing coach Jackie Kallen) was not in demand amongst moviegoers. Against the Ropes earned $1.4 million on Friday, averaging a boring $843 per-screen in 1,601 theaters. The boxing drama performed similarly to Meryl Streep?s film, Music of the Heart, which was launched in only 1,349 theaters, capturing just $1.1 million and $812 per-screen on opening day. That picture turned in $3.7 million over the weekend after a muscular second day increase, but Against the Ropes may not be so lucky (on Saturday). The film is looking at a three-day gross of about $4.0 million.
