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Craig Younkin
Friday Box Office Analysis (1/23)
By Lee Tistaert Published January 24, 2004
In his first dramatic appearance, Ashton Kutcher played very well with his fan-base on opening day, as The Butterfly Effect is on its way to a solid weekend take of about $16 - 17 million.
In his first dramatic appearance, Ashton Kutcher played very well with his fan-base on opening day, as The Butterfly Effect is on its way to a solid weekend take of about $16 - 17 million, with the performance more than doubling the teen heartthrob flick, Win a Date with Tad Hamilton.
With a trailer spot in front of Return of the King, the advertising maneuver looks to have pulled off for Butterfly Effect. And even with this being Kutcher?s first R-rated film with an odd story that does not involve him performing his traditional comedic antics, the New Line release is headed for a strong debut but could be frontloaded on opening night.
Grossing $6.2 million on Friday ($2,369 per-screen), The Butterfly Effect almost edged out Kutcher?s previous entry, Just Married, which took in $6.4 million and $2,315 per-screen. The film came in line with Queen of the Damned ($5.8 million - $2,322 per-screen), which was aimed at a similar audience, as well as 2002?s January comedy, Orange County, which had turned in $5.7 million and $2,457 per-screen.
There was a chance that Butterfly Effect would get turned down by many of Kutcher?s under-17 fans due to the harsh R-rating (along with it being an unusual premise), with Just Married having brought in a lot of teen crowds with its safe PG-13 rating. The film also could have performed like New Line?s dark-natured tale, Final Destination, which had grossed $3.1 million and $1,210 per-screen on opening day. However, Butterfly Effect looks to have sold well with the older high school and college demographics, benefiting from Kutcher?s more prominent status quo compared to the rather unknown cast that Destination obtained (with Amy Smart likely bringing in a slightly older demographic than Brittany Murphy).
Science fiction stories do not always hold up throughout the entire first weekend, and especially when geared toward an audience that tends to choose opening night over any other night. With that being said, The Butterfly Effect could see a slight downsize in ticket sales on Saturday, or a slight incline, and should likely see a big chunk of its business fade next weekend.
Even with two rounds of sneak previews, DreamWorks could not whip up a decent following for their teen comedy, Win a Date with Tad Hamilton; the film, with a tame trailer and lacking efficient starpower, grossed $2.6 million on Friday. Averaging $941 per-screen in 2,711 theaters, the Kate Bosworth/Topher Grace flick slightly out-shined this month?s flop, Chasing Liberty, which had failed to catch on with teen crowds and earned $2.4 million on opening day for a $1,000 average.
Chasing Liberty had an extremely small increase in its second day, but with Tad Hamilton not likely being a flick to rush to amongst its core crowd, a modest improvement could be on the way on Saturday. Hamilton performed exactly like Rob Schneider?s comedy, The Hot Chick, which lured in $2.6 million and $1,172 per-screen also after a sneak preview round. If the teen romance pulls relevant strings as Hot Chick in its daily holdups throughout the weekend, the flick looks on track to score about $7 - 8 million for the three-day frame.
With a trailer spot in front of Return of the King, the advertising maneuver looks to have pulled off for Butterfly Effect. And even with this being Kutcher?s first R-rated film with an odd story that does not involve him performing his traditional comedic antics, the New Line release is headed for a strong debut but could be frontloaded on opening night.
Grossing $6.2 million on Friday ($2,369 per-screen), The Butterfly Effect almost edged out Kutcher?s previous entry, Just Married, which took in $6.4 million and $2,315 per-screen. The film came in line with Queen of the Damned ($5.8 million - $2,322 per-screen), which was aimed at a similar audience, as well as 2002?s January comedy, Orange County, which had turned in $5.7 million and $2,457 per-screen.
There was a chance that Butterfly Effect would get turned down by many of Kutcher?s under-17 fans due to the harsh R-rating (along with it being an unusual premise), with Just Married having brought in a lot of teen crowds with its safe PG-13 rating. The film also could have performed like New Line?s dark-natured tale, Final Destination, which had grossed $3.1 million and $1,210 per-screen on opening day. However, Butterfly Effect looks to have sold well with the older high school and college demographics, benefiting from Kutcher?s more prominent status quo compared to the rather unknown cast that Destination obtained (with Amy Smart likely bringing in a slightly older demographic than Brittany Murphy).
Science fiction stories do not always hold up throughout the entire first weekend, and especially when geared toward an audience that tends to choose opening night over any other night. With that being said, The Butterfly Effect could see a slight downsize in ticket sales on Saturday, or a slight incline, and should likely see a big chunk of its business fade next weekend.
Even with two rounds of sneak previews, DreamWorks could not whip up a decent following for their teen comedy, Win a Date with Tad Hamilton; the film, with a tame trailer and lacking efficient starpower, grossed $2.6 million on Friday. Averaging $941 per-screen in 2,711 theaters, the Kate Bosworth/Topher Grace flick slightly out-shined this month?s flop, Chasing Liberty, which had failed to catch on with teen crowds and earned $2.4 million on opening day for a $1,000 average.
Chasing Liberty had an extremely small increase in its second day, but with Tad Hamilton not likely being a flick to rush to amongst its core crowd, a modest improvement could be on the way on Saturday. Hamilton performed exactly like Rob Schneider?s comedy, The Hot Chick, which lured in $2.6 million and $1,172 per-screen also after a sneak preview round. If the teen romance pulls relevant strings as Hot Chick in its daily holdups throughout the weekend, the flick looks on track to score about $7 - 8 million for the three-day frame.
'Butterfly Effect' Articles
- Craig's Butterfly Effect review C
January 25, 2004 Deserves credit on the idea alone, but you always get the feeling that it could have worked so much better had it been in more experienced hands. -- Craig Younkin
