Friday Box Office Analysis (1/16)
Along Came Polly poster
By Lee Tistaert     Published January 17, 2004
With a very hot opening night take, Polly is headed for about $26 - 28 million for the three-day frame and a very impressive $32 - 34 million four-day figure.
Proving that the success of oddball comedies can partly depend on the opposing female lead, Along Came Polly performed quite a bit better than expected, blowing There?s Something About Mary and Zoolander out of the water and coming more in line with Meet the Parents and Bringing Down the House. With a very hot opening night take, Polly is headed for about $26 - 28 million for the three-day frame and a very impressive $32 - 34 million four-day figure.

Backed with an ad-campaign that placed Ben Stiller in all the embarrassing situations that audiences love to see him suffer in, Along Came Polly found a very devoted audience, as with Jennifer Aniston at his side, the film turned in a mighty $9.7 million on opening day. Averaging $3,234 per-screen in 2,984 theaters, the goofball romantic comedy scored similar results as Stiller?s breakout hit, Meet the Parents, which had grossed $8.6 million and $3,278 per-screen.

The Friday figure was on par with Bringing Down the House (another unique comedic pair-up), which earned $9.8 million, averaging $3,513 per-screen. Polly also drove right past the Farrelly brothers? goofy film, Shallow Hal ($7.4 million - $2,678 per-screen), and surpassed Kate Hudson?s How to Lose a Guy in 10 Days ($7.9 million - $2,691 per-screen) even with that movie?s more clever ad-campaign and solid sneak previews.

Though Along Came Polly did not retrieve good reviews in general (neither did Bringing Down the House), the public appears to have responded to what had looked like a purely goofy but fun comedy with two very appealing leads. And with almost nothing solid in store in the comedy department for a few months now (with the exception of 50 First Dates next month for the young crowds), young adult and adult audiences took the bait in their last opportunity for a while.

Warner Bros. decided to only lightly hint at the mentioning of Fast and the Furious, its sequel, Triple X, and S.W.A.T. in their advertising for Torque, proving that they were not too confident with a significant box office impact. The action flick performed with $3.5 million on Friday, averaging $1,405 per-screen, and fell right in between The Transporter ($3.0 million - $1,185 per-screen) and Stallone?s race-car flick, Driven ($4.5 million - $1,559 per-screen).

Lacking efficient appeal within the cast and overall concept, Torque didn?t have the ingredients that the producers of the other big action flicks mentioned had offered before. But nevertheless, the movie did perform stronger than a few of its potential comparisons, with Warner Bros.? action flicks, Soldier ($2.0 million - $800 per-screen) and Ballistic ($2.4 million - $893 per-screen) having been amongst the complete bomb of an opening possibilities. For the weekend, Torque should capture roughly $10 million for the three-day period and $12 million over the extended frame.
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'Along Came Polly' Articles
  • Along Came Polly Crowd Report
    January 17, 2004    A few moments delivered big eruptions of laughter much like some of the responses from There?s Something About Mary, and there was a good consistency rate amongst the crowd with breezy chuckles and general laughs. -- Lee Tistaert