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Craig Younkin
Friday Box Office Analysis (12/19)
By Lee Tistaert Published December 20, 2003
Running about 14% ahead of its predecessor on Friday, The Return of the King lured in a mighty $22.4 million in ticket sales in its third day in release, heading for a three-day weekend tally just shy of $70 million.
Running about 14% ahead of its predecessor on Friday, The Return of the King lured in a mighty $22.4 million in ticket sales in its third day in release, heading for a three-day weekend tally just shy of $70 million. Meanwhile, the latest chick flick ensemble, Mona Lisa Smile, failed to ignite the box office flames of Legally Blonde and Sweet Home Alabama, performing with modest returns.
With a three and a half-hour sitting time, the latest Lord of the Rings edition continued to score blazing results, averaging $6,050 per-screen in 3,703 theaters; in comparison, The Two Towers embraced $19.7 million and $5,441 per-screen on its first Friday (in 3,622 theaters). Star Wars Episode 1: The Phantom Menace, had grabbed $18.5 million and $6,218 per-screen in its third day, with ROTK coming more in line with the opening day gross of Jurassic Park: The Lost World?s at $21.6 million ($6,585 per-screen).
The Two Towers ended up with a $62.0 million three-day weekend performance and a $102.0 million five-day total. If the Saturday and Sunday holdups are as brisk for the Lord of the Rings finale (as Two Towers), Return of the King bears a chance of toppling $70 million for its Friday - Sunday frame. However, the epic might come short of that weekend figure if the rush factor was stronger this year (and it might not lure as many new fans), with $67 - 70 million in its three day outlook and roughly $120 million including Wednesday and Thursday.
With a cast of Julia Roberts, Kirsten Dunst, Julia Stiles, and Maggie Gyllenhaal (who actually isn?t that well known among mainstream audiences) within Mona Lisa Smile, one would think this is a possible gold mine for the Christmas season. But despite Roberts having top billing and being featured heavily in commercials, the film failed to catch on substantially with audiences.
Turning in $4.3 million on Friday, Mona Lisa Smile averaged $1,610 per-screen, which is fairly decent but quite toned down given the star-power and season. The film performed much like Practical Magic ($4.3 million - $1,621 per-screen), which also featured an ensemble cast for adult women demographics, along with Sandra Bullock?s comedy, Miss Congeniality ($4.2 million - $1,559 per-screen).
Congeniality opened just days before Christmas, so its three-day figure was not as buffo as it could have been in Christmas fashion, grabbing $10.0 million. However, Mona Lisa Smile looks to gross more in line with Practical Magic ($13.1 million), but with a younger cast targeted more toward teenagers (a demographic that doesn?t often wait until Saturday), its second day boost may not be equivalent. Nevertheless, Mona Lisa charges forward to a $12 - 13 million weekend.
With a three and a half-hour sitting time, the latest Lord of the Rings edition continued to score blazing results, averaging $6,050 per-screen in 3,703 theaters; in comparison, The Two Towers embraced $19.7 million and $5,441 per-screen on its first Friday (in 3,622 theaters). Star Wars Episode 1: The Phantom Menace, had grabbed $18.5 million and $6,218 per-screen in its third day, with ROTK coming more in line with the opening day gross of Jurassic Park: The Lost World?s at $21.6 million ($6,585 per-screen).
The Two Towers ended up with a $62.0 million three-day weekend performance and a $102.0 million five-day total. If the Saturday and Sunday holdups are as brisk for the Lord of the Rings finale (as Two Towers), Return of the King bears a chance of toppling $70 million for its Friday - Sunday frame. However, the epic might come short of that weekend figure if the rush factor was stronger this year (and it might not lure as many new fans), with $67 - 70 million in its three day outlook and roughly $120 million including Wednesday and Thursday.
With a cast of Julia Roberts, Kirsten Dunst, Julia Stiles, and Maggie Gyllenhaal (who actually isn?t that well known among mainstream audiences) within Mona Lisa Smile, one would think this is a possible gold mine for the Christmas season. But despite Roberts having top billing and being featured heavily in commercials, the film failed to catch on substantially with audiences.
Turning in $4.3 million on Friday, Mona Lisa Smile averaged $1,610 per-screen, which is fairly decent but quite toned down given the star-power and season. The film performed much like Practical Magic ($4.3 million - $1,621 per-screen), which also featured an ensemble cast for adult women demographics, along with Sandra Bullock?s comedy, Miss Congeniality ($4.2 million - $1,559 per-screen).
Congeniality opened just days before Christmas, so its three-day figure was not as buffo as it could have been in Christmas fashion, grabbing $10.0 million. However, Mona Lisa Smile looks to gross more in line with Practical Magic ($13.1 million), but with a younger cast targeted more toward teenagers (a demographic that doesn?t often wait until Saturday), its second day boost may not be equivalent. Nevertheless, Mona Lisa charges forward to a $12 - 13 million weekend.
'Return of the King' Articles
- Return of the King Crowd Report
December 18, 2003 There was a short, light applause once the title hit the screen, but after that point no obvious enthusiasm showed up until roughly two hours into the film; it seemed like everyone was choosing to watch the movie quietly, on a personal level. -- Lee Tistaert
