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Craig Younkin
Friday Analysis: March 21
By Philip Friedman Published March 22, 2008
Meet the Browns brought in $8.1 million. That is slightly better than previous Tyler Perry hits Why Did I Get Married and Mad Black Woman, but short of Madea’s Family Reunion.
Horton Hears a Who maintained its number one spot with an estimated $10.4 million on Good Friday. While a drop of around 20% is a normally excellent week-to-week drop, the holiday props up holdovers and small drops are the norm. The total weekend take will likely be within a million of $30 million.
Past Good Friday weekly drops for family movies:
Meet the Robinsons -10% to $6.9 million
Wild Hogs -8% to $2.3 million
Ice Age 2 -8% to $8.0 million
Robots -8% to $4.9 million
The Pacifier -9% to $3.2 million
Ice Princess -29% to $1.5 million
In second place, Meet the Browns brought in $8.1 million in ticket sales. That is slightly better than previous Tyler Perry hits Why Did I Get Married ($7.4 million on opening day) and Mad Black Woman ($7.1 million), but short of Madea’s Family Reunion ($10.5 million). Assuming that Good Friday boosted the Friday results and using previous Perry movies as a guide, expect a weekend total around $22 million. Previous Perry movies have all had poor box office longevity with Daddy’s Little Girls holding up the best, but also grossing the least ($31.3 million total, which was 2.8 times the weekend). Meet the Browns will likely end its run under $60 million.
Shutter was able to match The Ring’s opening gross ($4.8 million) with around $4.6 million. However, the comparison likely ends there as The Ring increased on Saturday and Shutter will likely decline because of the Friday holiday. The Ring also had phenomenal box office legs, especially for a horror movie ($15 million weekend open, $128.6 million total) and Shutter would be hard to follow. Using a somewhat pessimistic model, Shutter could finish the weekend with $11 million.
In fourth place, Drillbit Taylor grossed just $4 million. This Friday gross alone beats the weekend open for The Big Bounce ($3.3 million), but it is disappointing compared to most other non-limited release Owen Wilson movies. Drillbit will likely under-perform I Spy, which grossed $4.1 million its opening day, $12.8 million for the weekend.
And if only to rub it in, The Bank Job had the lowest weekly drop of the movies in the top 10. It dropped a mere 10% and easily passed $16 million – a level I said would be “optimistic.”
Past Good Friday weekly drops for family movies:
Meet the Robinsons -10% to $6.9 million
Wild Hogs -8% to $2.3 million
Ice Age 2 -8% to $8.0 million
Robots -8% to $4.9 million
The Pacifier -9% to $3.2 million
Ice Princess -29% to $1.5 million
In second place, Meet the Browns brought in $8.1 million in ticket sales. That is slightly better than previous Tyler Perry hits Why Did I Get Married ($7.4 million on opening day) and Mad Black Woman ($7.1 million), but short of Madea’s Family Reunion ($10.5 million). Assuming that Good Friday boosted the Friday results and using previous Perry movies as a guide, expect a weekend total around $22 million. Previous Perry movies have all had poor box office longevity with Daddy’s Little Girls holding up the best, but also grossing the least ($31.3 million total, which was 2.8 times the weekend). Meet the Browns will likely end its run under $60 million.
Shutter was able to match The Ring’s opening gross ($4.8 million) with around $4.6 million. However, the comparison likely ends there as The Ring increased on Saturday and Shutter will likely decline because of the Friday holiday. The Ring also had phenomenal box office legs, especially for a horror movie ($15 million weekend open, $128.6 million total) and Shutter would be hard to follow. Using a somewhat pessimistic model, Shutter could finish the weekend with $11 million.
In fourth place, Drillbit Taylor grossed just $4 million. This Friday gross alone beats the weekend open for The Big Bounce ($3.3 million), but it is disappointing compared to most other non-limited release Owen Wilson movies. Drillbit will likely under-perform I Spy, which grossed $4.1 million its opening day, $12.8 million for the weekend.
And if only to rub it in, The Bank Job had the lowest weekly drop of the movies in the top 10. It dropped a mere 10% and easily passed $16 million – a level I said would be “optimistic.”
