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Weekend Recap: March 14 - 16
By Philip Friedman Published March 16, 2008
Horton Hears a Who opened very well with $45.1 million, but within expectations.
The biggest surprise this weekend arrived not in the number one spot, but instead was a holdover in the number six spot. The Bank Job grossed $4.9 million for the weekend, dropping an astoundingly small 17%. Last weekend, I wrote that “five openings have ended their theatrical run with more less than 2.8 times their weekend openings and it’s unlikely that his latest effort will break that trend. A total gross of $16 million would be optimistic.” Even if this weekend was a fluke, Bank Job will easily surpass $16 million even with big drops going forward. My apologies to Mr. Statham and Lions Gate. Other Statham movies’ second weekend drops:
In the Name of the King -74%
War -63%
Crank -53%
Transporter 2 -55%
The Transporter -44%
Horton Hears a Who opened very well, but within expectations (Lee predicted $44 million and HSX was around $48 million). Robots and Ice Age both opened in mid-March and ended their runs with totals 3.6 and 3.8 times their opening weekend. Using those two opens as models, Horton would have a total between $160 and $170 million.
In second place, 10,000 B.C. matched 300 at least in terms of the percentage drop. 300 totaled $210.6 million and opened with $70.9 million, which is slightly under a 3.0 ratio. If BC continued to keep pace with 300, the prehistoric flick would end up with $106.5 million. The calendar does offer BC some help as Easter comes earlier this year than last (March 21 versus April 6 in 2007). Good Friday helped 300 drop only 13% versus its previous non-holiday Friday.
The top 10 box office of $101.3 million barely beat 2007’s top 10 by 1%. That lead might disappear when the final numbers arrive on Monday. However, 2008 was 13% above 2006’s comparable weekend (V for Vendetta led with $25.6 million that year). Next weekend brings Drillbit Taylor and Tyler Perry’s Meet the Browns. Strangely, 21 comes out on the 28th. What was wrong with next weekend?
In the Name of the King -74%
War -63%
Crank -53%
Transporter 2 -55%
The Transporter -44%
Horton Hears a Who opened very well, but within expectations (Lee predicted $44 million and HSX was around $48 million). Robots and Ice Age both opened in mid-March and ended their runs with totals 3.6 and 3.8 times their opening weekend. Using those two opens as models, Horton would have a total between $160 and $170 million.
In second place, 10,000 B.C. matched 300 at least in terms of the percentage drop. 300 totaled $210.6 million and opened with $70.9 million, which is slightly under a 3.0 ratio. If BC continued to keep pace with 300, the prehistoric flick would end up with $106.5 million. The calendar does offer BC some help as Easter comes earlier this year than last (March 21 versus April 6 in 2007). Good Friday helped 300 drop only 13% versus its previous non-holiday Friday.
The top 10 box office of $101.3 million barely beat 2007’s top 10 by 1%. That lead might disappear when the final numbers arrive on Monday. However, 2008 was 13% above 2006’s comparable weekend (V for Vendetta led with $25.6 million that year). Next weekend brings Drillbit Taylor and Tyler Perry’s Meet the Browns. Strangely, 21 comes out on the 28th. What was wrong with next weekend?
'Horton Hears a Who' Articles
- Friday Analysis (Mar. 14 - 16, 2008)
March 15, 2008 The overall box office showed a nice recovery from last week’s mediocre performance. -- Philip Friedman
